VAL MERZA · SINGER-SONGWRITER & CONTENT CREATOR
I’m an alt-pop singer-songwriter and content creator making feminist commentary, personal stories, and music. I make short-form content for Instagram, Facebook, TikTok, and YouTube, and work with brands from the first idea through the final edit.
201K+ on Instagram201,279 followers · October 11, 2026, Metricool snapshot
Discuss a partnershipval@valmerza.comPaid Instagram partnership · Published September 16, 2026
I turned an audience question into a sponsored Reel about the gap between performing enjoyment and knowing what you enjoy. The concept connected CHEEX to a conversation already happening on my page.
I wrote the script, filmed and edited the Reel, and incorporated the brand’s feedback on the video, subtitles, and caption.
Watch the sponsored Reel on Instagram (18+)
Organic post performance · Metricool snapshot October 8, 2026: 18,592 organic views, 12,231 accounts reached, 142 saves, and 42 shares.
Instagram partnership · Complimentary haircut · Published October 14, 2026
I built this Reel around the trust involved in a curly haircut and the last change I made to my appearance before moving across the country. The story introduces Serena’s work at The CurlFriend Co. in Charlotte through my own experience in her chair.
I developed the personal angle, appeared on camera, edited the Reel, wrote the caption, and coordinated the brand’s review before publication. The haircut was provided at no cost in exchange for content.
Watch the CurlFriendCo partnership Reel
Early organic results · Metricool snapshot October 15, 2026: 6,226 views, 4,349 accounts reached, 15 saves, and 4 shares.
Published partnership · Complimentary service
A first-person look at the treatment, setting, and sensory experience of a head spa appointment.
I reached out to the brand, developed the angle, appeared on camera, reviewed the supplied photos and video, and coordinated the messaging and publication requirements.
The video takes viewers through the appointment to show what the service involves.
Watch the Head Spa partnershipThe brand supplied the photography and video assets. The service was complimentary.
Selected work from my own channels, showing the writing and on-camera storytelling behind my content.
Independent artist content
A personal account of creative burnout, told through the story behind my song Colorblind.
Watch the Colorblind story11,119 views · 7,686 reach · 64 saves · 32 shares. Metricool snapshot retrieved September 23, 2026; organic results.
Original creator content
A short commentary on girls “maturing faster” and the vigilance and responsibility they are expected to learn.
Watch the commentaryThis is an organic writing and storytelling sample.
Original commentary from my own channels, with results shown separately for each platform.
Facebook Reel + TikTok video
A direct-to-camera commentary on consent and the public response to reported harm.
215,716 viewsWatch on Facebook
12,300 viewsWatch on TikTok
Platform-reported video views retrieved from Metricool on October 12, 2026. Facebook post published October 1; TikTok post published October 2.
YouTube Short
Commentary connecting beauty standards, identity, and natural hair texture.
21K viewsWatch on YouTube
Rounded public view count observed October 12, 2026.
Views are platform-specific and do not represent a combined unique audience. Results are historical snapshots.
My content covers feminism, social expectations, relationships, personal stories, and life as an independent musician. Partnership interests include music and creative tools, curly hair and beauty experiences, and brands whose products fit the conversations I’m already having.
Metricool audience snapshot: October 11, 2026. Platform audiences may overlap; these counts are not a combined unique audience.
Instagram demographics retrieved from Metricool on October 8, 2026. Percentages rounded to one decimal place. Women’s share uses followers reported as female or male; unspecified gender is excluded. Age share uses all returned age/gender records. Audience traits overlap.
Product endorsements depend on suitability and testing. The creative direction should make sense for the audience and leave room for my own voice.
Media kit and partnership rate card updated October 12, 2026. Audience counts use the October 11 snapshot; performance and demographic figures carry their own dates.
Instagram Reels and Stories, Facebook Reels, TikTok videos, and YouTube Shorts, with a concept built around the brief and the conversations already happening on my channels.
Can include concept development, scripting, filming, editing, and on-camera storytelling.
Discuss a partnershipShort-form video for a brand’s own social channels, developed and produced by me.
Can include direct-to-camera videos, scripts, hook variations, and alternate edits.
Discuss a content briefPositioning, content pillars, and copy for brands that need a clearer message and a plan for what to post.
See a delivered strategy sample
Discuss a strategy projectThe rate card lists Instagram pricing. Facebook, TikTok, YouTube, and cross-platform campaigns are quoted to the brief. Production, posting, revisions, usage rights, and exclusivity are scoped for each project. Paid advertising usage is agreed separately.
Send the brand, deliverables, timeline, budget, and intended usage. I’ll review the fit and scope before we agree on the project.
Send a partnership inquiryval@valmerza.com