Content Strategy & Writing
I turn audience observations into hooks, scripts, campaign copy, and practical content decisions. My work includes running my own social channels and delivering brand strategy and copy for a paid client engagement.
Download resume (PDF)Discuss a role or projectPaid client work · March 2026
Positioning an independent apparel brand
The assignment
The brand's product, fitness, lifestyle, and founder-led themes competed for attention. I developed one audience narrative and a practical framework for its public-facing content.
What I delivered
A written strategy recap, positioning and messaging direction, four content pillars, sample copy, and implementation guidance.
The central idea made strength and femininity compatible, giving the brand a consistent way to speak to its audience.
Excerpt from the delivered copy
“Built for women who lift heavy and look good doing it.”
Documented adoption
The client adopted the recommended public-facing bio and additional messaging guidance.
Client name withheld. This was a one-time written strategy and copy engagement. Campaign-performance results were outside its documented scope.
Owned creator and artist channels
From audience insight to published content
I manage audience research, concepts, hooks, scripts, on-camera performance, filming, editing, publishing, community moderation, analytics, and iteration across my own channels.
Reels published July 26 through August 24, 2026. Cumulative results retrieved from Metricool on August 25: 5,515,509 views and 385,541 interactions. Posts had unequal time to accumulate results. These are owned-channel results.
How the work develops
- Use comments, messages, and audience questions to identify a premise.
- Build a hook, script, and format that suit the platform.
- Publish, moderate the response, and review performance.
- Compare patterns across posts before deciding what to repeat or change.
Reading the results
One Reel contributed 27% of the cohort's views. That makes average views a poor description of a typical post. I compare individual results and recurring patterns before changing direction.
I also compare saves and shares alongside reach to distinguish content people pass around from content they return to.
Hook, script & short-form production
Social media literacy in 11 seconds
The writing had to establish a recognizable online experience in the first frame, make sense without extra explanation, and give viewers a reason to share or save it.
My role: Concept, hook, script, performance, filming, editing, caption, publishing, community response, and analysis.
11,153,149 views · 13,163 saves · 14,385 shares
Individual Reel results retrieved from Metricool on August 25, 2026. These are a dated cumulative snapshot.
Artist storytelling & music integration
A personal story that leads into a song
I wrote about reclaiming missed experiences after growing up with strict parents, using my song This Is My 23 as the emotional payoff.
The narrative builds toward the song, making the music part of the story's resolution.
2,545,981 views · 26,727 shares · 16,393 saves
Individual Reel results retrieved from Metricool on August 26, 2026. These are a dated cumulative snapshot.
Music release & ticketed event campaign
MPD release & birthday show
I planned and executed a campaign across social content, email, visual identity, event promotion, audience communication, and collaborator timelines.
Writing across channels
The release email connected the song, ticketed event, streaming, Patreon, merchandise, and social channels through one narrative and clear calls to action.
My contribution included campaign planning, email copy and design, visual identity, social messaging, collaborator coordination, publishing, and on-location execution.
Documented email performance
913 successful deliveries from 927 recipients
35.71% open rate
17 total clicks
Historical campaign figures retained in the portfolio record. These measures describe the email send; they do not establish ticket sales or campaign revenue.
Hiring for content, social, or marketing?
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